Designer by craft, developer by instinct
I'm Salman, a UI/UX designer with 4+ years of industry experience and a Computer Science background. I currently design at Chillybin Web Design, an award-winning agency with offices in Singapore and Australia, where I've built design systems and shipped end-to-end digital products across healthcare, real estate, finance and philanthropy.
What sets me apart is the handoff that never happens: I design in Figma and then build the real thing in code. That means tighter feedback loops, fewer compromises, and interfaces that look in production exactly like they did in the mockup. Research-led and outcome-focused, I care most about the number that moves after launch.
Google UX Design Professional Certificate · Google Certified
Experience
Chillybin Web Design Pte. Ltd.- Architected a Figma component library and design system using variables and Bootstrap standards, reducing design workflow time by 40% and project delivery by 25% across 50+ active client projects.
- Led end-to-end UX strategy for clients across Singapore, Australia and globally, including Temasek Life Sciences, Fullerton Fund Management, Raffles Medical Group and Ninja Van, driving an average 30% conversion uplift and 90%+ client satisfaction.
- Deployed Hotjar and Microsoft Clarity heatmap analysis to find friction in user flows, informing CTA optimisations that improved lead generation and sales conversion.
BizDigital Sdn Bhd- Redesigned the agency's portfolio site through user research and iterative usability testing, +30% engagement, +20% lead generation.
- Contributed to public and private sector clients, including a government contract for the Ministry of Education's national educational expo.
- Designed the complete brand identity and marketing website for an NFC/RFID startup, logo, colour system, typography and responsive UI, built and deployed on WordPress with WooCommerce-powered service ordering.
- Ran the full UX process, competitor analysis, user interviews and persona development, creating an accessible experience for technical and non-technical audiences.
Skills & tools
Design
Research
Web & Code
Education
Like what you read?
I'm open to full-time and contract roles, and a handful of freelance projects. Let's talk about what you need.