Tag Technologies: a brand and store, built from zero

The challenge

Tag Technologies was entering a category most people don't fully understand, NFC and RFID. The brand had to feel modern and trustworthy to technical buyers, while staying simple enough for non-technical customers to grasp the value and actually purchase. With no existing identity, everything had to be created from scratch and tied together into one coherent system.

My approach

I ran the full UX process before touching visuals, grounding the brand in real understanding rather than assumptions.

• Competitor analysis to map how others in the NFC/RFID space positioned themselves, and where the gaps were.
• User interviews and persona development to separate the technical buyer from the everyday customer, so the messaging could speak to both.
• Brand identity, logo, colour system and typography built as a reusable kit, not a one-off.
• Responsive UI design for the full marketing site, optimised for clarity and conversion across devices.
• Build & deploy on WordPress with WooCommerce, so service ordering worked from launch.

The outcome

The result was a launch-ready brand and storefront that made an unfamiliar technology feel approachable, and let customers buy without friction. The accessible, dual-audience experience contributed to strong early customer interest and sales traction post-launch.

What I took from it

This project is the clearest example of what I do best: carry an idea from research and identity all the way to a shipped, sellable product, without losing fidelity in the handoff, because there wasn't one. It's the same end-to-end ownership I bring to client work today.