I design products people love to use and build them too.

UI/UX designer & front-end developer with 4+ years shipping design systems and high-converting interfaces at an award-winning Singapore agency. Figma to production code, end to end.

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Years of industry experience

50+

Client projects shipped

~30%

Avg. conversion uplift

90%+

Client satisfaction

What I do

Design and build, under one roof

Most teams need two people for this. I do both, which means fewer hand-offs, faster delivery, and pixel-perfect results that actually ship.

Research

Discovery, interviews and heatmaps to find the friction.

Design

High-fidelity Figma UI and design systems that scale.

Build

Clean HTML/CSS/JS, Webflow and WordPress, matching the mockup.

Optimize

Data-informed CTAs and flows, averaging ~30% uplift.

Selected work

Recent projects

A few highlights, from brand-to-production startup builds to a desktop tool I designed and shipped myself.

Branding · Web Design · Development

Tag Technologies: a brand and store, built from zero

Complete brand identity and a WooCommerce-powered marketing site for an NFC/RFID startup, logo, colour system, typography and responsive UI, designed and shipped end to end.

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Web Design · UX Research

BizDigital: agency site redesign

Research-led redesign that lifted engagement 30% and lead generation 20%.

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Product · Development

PDF Chapter Splitter

An offline desktop app I designed and built to split PDFs into chapters.

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Landing Page · Fintech

Fxcubict: fintech landing page

A conversion-focused landing page built on clean UX and visual design.

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Blog Design · SEO

Stofficials: immersive blogsite

Colour, layout, custom graphics and SEO for an editorial reading experience.

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See all projects

About

A designer who speaks developer

About me

I'm a UI/UX designer with a Computer Science background, currently at Chillybin Web Design, an award-winning agency with offices in Singapore and Australia. I've architected design systems and shipped end-to-end work across healthcare, real estate, finance and philanthropy. Research-led and outcome-focused, I'm as comfortable leading stakeholder discovery as I am writing the production code that brings a design to life.

Google UX Design Professional Certificate